Marketing content is a great way for RIAs to keep their clients up to speed on the latest financial developments. But for some RIAs, news stories are single-use: if they've already discussed a particular news story in previous marketing content, they won't revisit it.
The fear among these firms is that their content could seem redundant, but your clients are more likely to benefit from a deeper understanding of one news item than they will from ten headlines that don't tell the full story. This Barron's article demonstrates when — and how — to circle back on existing content to give your clients a more complete picture.
