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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

Logan Burgess

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

Recent Posts:

Using Content To Proactively Address Client Concerns

Under normal circumstances, your marketing efforts should address the needs and concerns of your inv...
Logan Burgess Apr 28, 2020 12:52:00 PM

The Future of Wealth Management: Trends To Consider

The finance industry’s security and compliance standards often means that adopting and rolling out n...
Logan Burgess Apr 24, 2020 10:00:00 AM

Make the Most of Your Marketing Budget During a Crisis

With COVID-19 forcing business cutbacks and closures, firms are tightening their belts by cutting “n...
Logan Burgess Apr 21, 2020 8:00:00 AM

Why You Shouldn't Shy Away From Current Events

Lately, there has been a deluge of economic news, and most of it is bad. When the financial and econ...
Logan Burgess Apr 17, 2020 4:45:00 PM

The Silver Lining: Why Optimism Plays a Key Role in Your Marketing Success

When times are tough and the market is in a downturn, it’s important to acknowledge that things coul...
Logan Burgess Apr 8, 2020 8:00:00 AM

The Importance of Messaging During a Crisis

When the market is in turmoil, many firms have a tendency to dial back their messaging. But during t...
Logan Burgess Apr 2, 2020 12:33:00 PM

Demonstrating Value to Your Clients in Uncertain Times

In times of crisis, many of our clients struggle to find the right tone with their messaging. Some R...
Logan Burgess Mar 17, 2020 12:21:00 PM

The Rise of Influencer Marketing in Finance

Influencer marketing is a popular strategy for attracting new business and building brand buzz and r...
Logan Burgess Mar 13, 2020 2:28:00 PM

3 Content Marketing Ideas That Can Make a Difference in 2020

One of the ways we help our clients is by keeping them abreast of new industry trends in marketing. ...
Logan Burgess Mar 3, 2020 7:45:00 AM

The Value of Evergreen Content

Many RIAs focus on delivering reactive content to their clients; that is, content that highlights or...
Logan Burgess Feb 18, 2020 2:06:00 PM

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