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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

Logan Burgess

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

Recent Posts:

How Content Can Help Clients Remember The Big Picture

During market downturns or times of economic distress, many RIA clients tend to focus on the day-to-...
Logan Burgess Sep 21, 2020 8:58:00 AM

When It Comes To Client Concerns, Listening Is Key

Many firms believe that the key to client happiness and retention is being able to quickly and effic...
Logan Burgess Sep 17, 2020 9:30:00 AM

Don't Just Help Clients Weather The Storm — Help Them Prepare For It

As an advisor, your firm's job is to help your clients reach their financial goals. Unfortunately, e...
Logan Burgess Sep 14, 2020 10:45:00 AM

Now More Than Ever, Your Firm Needs To Modernize

For most firms, the main value proposition (besides their financial expertise) is a personal touch: ...
Logan Burgess Sep 10, 2020 8:50:00 AM

Put A Financial Spin On Current Events With Your Content

Your firm likely has a diverse client base — especially when it comes to their political leanings. M...
Logan Burgess Aug 28, 2020 8:44:00 AM

Promote Risk Awareness With Content Marketing

When RIAs think of content marketing ideas, they tend to focus on the positives; for example, how co...
Logan Burgess Aug 18, 2020 3:15:00 PM

Use Centers of Influence For High-Quality Referrals

As any successful RIA knows, referrals are a vital part of your firm's continued growth. But waiting...
Logan Burgess Aug 12, 2020 8:33:00 AM

How Practical Content Helps Demonstrate Value

You want your clients to think of your firm as an invaluable wealth management resource. It may seem...
Logan Burgess Aug 10, 2020 12:45:00 PM

How A Self-Published Book Can Boost Your Firm’s Credibility

Credibility marketing is a valuable strategy, one that most firms use without even realizing it. Ins...
Logan Burgess Aug 5, 2020 11:26:00 AM

Use Your Content To Cover All The Angles

Many firms use their content marketing to address their clients' most common questions, but as you k...
Logan Burgess Aug 3, 2020 9:30:00 AM

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